Web app that creates personalized posters for couples, leveraging AI to generate unique content based on user input.
The app simplifies the gift-giving process by allowing users to quickly create and order customized posters with minimal effort.
Scope: 2 weeks
Role: UI Design, UX Research, Microcopy
Tools: Figma
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Problem Statement
Simplify the gift-giving process by allowing users to quickly create and order customized posters with minimal effort
Frame Work
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Build Trust - Ensure users feel confident making a purchase
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Couples-Focused MVP - Tailored experience with room for future growth
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Personal Feel - Ensuring the AI-driven product still feels tailored and human-centered
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Mobile-First - Optimized for mobile with a fast, intuitive flow
Objectives & Goals
Mobile-First
Optimized for mobile with a fast, intuitive flow.
One-Stop Shop
Full customization and ordering in one seamless process.
AI Powered
Unique, personalized content generated effortlessly.
KPIs
Conversion Rate
At least 2.5% of users who visit the site will complete a purchase
Bounce Rate
Rate below 40% of users who enter the site and leave without interacting further
User Trust
70% of users should feel the site is legitimate and reliable, measured through trust surveys
Competitive Analysis
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BookByAnyone - Offers personalized book covers based on user inputs.
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LovePop - Specializes in personalized greeting cards and keepsakes with customization options.
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Minted - Provides personalized art prints and gifts, often catering to weddings and anniversaries.
Key Findings
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Real-time Editing - Users can instantly see and adjust their inputs.
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User Trust - A secure, transparent purchase process.
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Design - Clean visuals and intuitive UI.
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Unclear Process - In some platforms, users don’t know how many steps are left.
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Mandatory Sign-up - In some platforms, users must register before purchasing.
Target Audience
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Demographics - Americans, Young adults, ages 40+, couples in the early stages of building their relationship, and people looking to buy gifts for their parents.
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Use Case - Anniversaries, birthdays, appreciation gifts.
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Tech Comfort - Comfortable using mobile apps and e-commerce websites.
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Motivation - Looking for unique, meaningful gift alternatives.
UX Writing
Tone of Voice
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Information Architecture
User Flow
Wireframes
Design Solutions
1. Gamification -
I added a progress bar to motivate users and enhance engagement. It provides a sense of achievement and makes the process feel more structured.
2. Progressive Disclosure -
I designed the form with separate steps to reduce the perceived effort required to complete it. Breaking it into smaller sections makes the process feel more manageable and encourages users to continue.
3. Trust Elements -
I added a security icon (shield) to the payment button to reduce users' concerns about payment safety. Research shows that security indicators help build trust and decrease cart abandonment, making users feel more confident in completing their purchase.
Design System
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