The Ishay Ribo Web App is a concert companion designed to foster collective prayer moments, in order to elevate Ishay's concert with a shared spiritual experience. The app allows attendees to select a Tehillim chapter to read and see a live counter of participants.
The Ishay Ribo Web App is a concert companion designed to foster collective prayer moments, in order to elevate Ishay's concert with a shared spiritual experience. The app allows attendees to select a Tehillim chapter to read and see a live counter of participants.
Problem
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Engaging a diverse audience (religious, secular, varied age groups, and geographies).
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Ensuring usability in crowded, dark venues.
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Creating a seamless, inclusive, and impactful experience.
Dedicated Solution
A centralized platform can enhance search efficiency
Objectives & Goals
Overview
A community-based platform that uses smart technology to enable targeted and efficient searching
KPIs
User Engagement
Achieve a registration rate of at least 70% of concert attendees scanning the QR code.
Active Participation
Maintain 50% of registered users actively selecting and reading a Tehillim chapter during the event.
User Retention
Ensure 30% of users return to the app for future concerts or updates within the next six months.
Competitive Analysis
We identified three primary competitors and conducted evaluations of their systems. Additionally, we surveyed users who use these systems to gather feedback on key functionalities, drawbacks, and user satisfaction.
Key Findings
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Personalization - Some apps offer font resizing and other customization options, which can enhance the reading experience for users.
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Chapter Selection - The apps offer options like a "Chapter of the Day" feature, in addition to the ability to search or select chapters directly.
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Community Engagement - The apps focus solely on individual use and lack features that promote a shared or communal experience.
Target Audience
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Demographics - Young adults, families, older attendees.
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Religious Spectrum - From secular to observant.
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Geographies - Primarily Israel and the US (notably NYC).
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Tech Comfort - Accessible for tech-savvy and less tech-inclined users.
Information Architecture
The app currently includes only the MVP, with features focused on chapter selection and communal participation. Future updates will expand functionality with personalized content, such as birthday blessings and event reminders.
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User Flow
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Wireframes
Design Solutions
1. Community Connection -
A live counter, displayed both within the app and on screens at the concert, shows how many users are reading Tehillim, reinforcing the communal experience.
2. Personalization Features -
To accommodate different environments and audiences, the app includes dark and light modes, as well as text resizing options. These features ensure comfort and usability for all users, regardless of age or lighting conditions.
3. Multilingual Accessibility -
Given Ishay’s global audience, the app includes a seamless language switch between Hebrew and English. This feature ensures accessibility for both local and international users.
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Design System
The green colors were chosen to reflect the tones of Ishay Ribo's latest album, as his team requested these colors to inspire the app's design. Additionally, the font is sans-serif, intentionally selected to maintain a modern and contemporary look, in line with Ishay's vision for the app’s aesthetic.
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