Jollori | Shir Levi

"Jollori" is a jewelry brand born from designer Ori's passion, celebrating the beauty of imperfections.

I worked with Ori and with a programmer to develop a user-friendly E-commerce website with a comprehensive dashboard for Ori to manage her website efficiently.

Scope: 3 weeks

Role: UI Design, UX Research, UX writing

Tools: Figma, Illustrator, Photoshop

Problem

Current Sales Process

Orders placed through Instagram or physical fairs
Payments accepted through payment apps

Challenges

Time-consuming sales process due to the need for direct communication with each customer
Potential customers may be hesitant to order due to the inconvenience of communicating through Instagram

Objectives & Goals

E-commerce Website

For seamless online purchasing without direct seller interaction
Secure payment gateway integration

Management Dashboard

To empower the client with autonomy in website management
Allows viewing and managing stock and orders, as well as editing information on the website

KPIs

Customer Lifetime Value (CLTV)

Maximize the total revenue generated by each customer throughout their relationship with the brand.

Net Promoter Score (NPS)
Increase the percentage of customers who are enthusiastic about the brand and willing to recommend it to others.

Feature Adoption Rate
Ensure a high percentage of users are actively utilizing the key features of the website.

Target Audience

Interview with business owner -

Who typically buys your jewelry? Gender, age, etc
How do you perceive the lifestyle and interests of your target audience?
How do you perceive their personality and character?
What do you think they like about your jewelry?
Do you notice any patterns in their behaviors or buying habits?
What do you think influences their decisions?

Conclusions -

80% female, 20% male (unisex jewelry)
16-65 years old, average 20s-30s

Appreciate handmade craftsmanship
Value uniqueness and individuality (embrace imperfections)
Relatively high socioeconomic status

User Persona

User Flow

Product purchase

Card Sorting Study

Research Objective - Uncover users' mental models in order to tailor the product's information architecture, thus enhancing the Feature Adoption Rate KPI.

Method - Open unmoderated card sorting study. Participants organized menu items into groups and named them based on their own preferences

Exploratory research - Gain deeper insights into user preferences prior to creating the product

Qualitative research - Conducted with 15 participants, as it is a formative research that does not require numerous subjects.
Metrics - Patterns and common groupings

Information Architecture

Wireframes

High fidelity

Design Solutions

1. Home Page -

Clean design and eye-catching visuals guide users to targeted CTAs for a seamless buying journey.

2. Catalog Filters -

Customize by category, material, and price, ensuring easy browsing to accommodate individual preferences in style and budget.

Design System

Management Dashboard

Empowers client autonomy in website management. Designed to be intuitive for non-technical users, it enables efficient updates and modifications.

Role Analysis

Role Level - Independent business owner with no subordinates.
System Competency - Moderate digital proficiency.
Required Skills & Knowledge - Business management understanding, professional terminology (e.g., SKU), basic technological skills.
Role Related Goals - The business is her private venture and is highly important to her. Emphasizing physical jewelry preparation over computer work.
Task Analysis - Jewelry preparation, social media management, sales, order fulfillment, website updates, and order checking.
Tools - Currently uses Instagram for customer communication, order management, and product promotion.