“SheSports” is a non-profit organization focused on promoting and encouraging women through participating in different sports activities which they organize.
This was a class competition in collaboration with a real non-profit, in which this was eventually selected by them to become the actual website's design.
Scope: Redesigning a website for a non-profit
Role: UI Design, UX Research, Re-branding, Microcopy
Tools: XD, Illustrator, Photoshop
Problem
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Outdated Website - Reliant on social media for content and activity coordination.
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Accessibility Issues - Difficulty finding information for various activities.
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Information Inconsistency - Lack of uniformity in content across platforms.
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Partnership Obstacles - Difficulty establishing partnerships due to limited online presence.
Objectives & Goals
Consolidate Content
The primary goal is to centralize all information and activities onto a single, cohesive platform
Course and Service Content
Present informative content on courses, workouts, and services to support users' goals and interests.
Establish Partnerships
Forge partnerships with relevant organizations to expand the range of activities and services available to users.
User Research
Exploratory research - In order to gain insights and identify problems
Quantitative research - Answered by 100 women
Methodology - Survey via Google Forms
Target Audience - Findings from an interview with the organization's owners
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A community of 7,000 women, with only a few hundred actively engaged
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Ages 18 and up, ranging from 25 to 35, averaging at 28
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60% from the central region, 40% from Haifa and surrounding areas
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Average to above-average technological proficiency
Main Results
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Conclusions & Pain Points
The website will deliver accessible content about team sports offered on the platform, fostering community and collaboration.
Personalized profiles that empower women to track their activities, enhancing their platform experience and motivation.
Focusing on women's empowerment and unity aligns with survey preferences for motivational content over health topics.
UX Writing
Tone of Voice
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Accessible
Female-oriented
Clear & Informative
Friendly & Personal
Positive & Uplifting
Information Architecture
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Wireframes
Design Solutions
1. Cards -
Presenting critical infromation without having to click and check every single event
2. Widgets -
Using inviting and accessible elements to give the user the feeling they’re in control
3. Continuity -
CTA buttons in the bottom of every page nudging users to further engage with the site.
Header
Footer
Design System
Full Prototype
Mobile Responsivity
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