NEXTRACK | Shir Levi

NEXTRACK is a product by SHUFFLE, a company specializing in digital marketing for artists. The product provides users with a self-service platform for managing YouTube campaigns using the company's advanced algorithm.

In this project, I worked with product managers and developers to create an MVP solution that allows users to set up personalized campaigns and process payments.

Scope: 2 weeks

Role: UI Design, UX Research, UX writing

Tools: Figma, Illustrator, Photoshop, Firefly

Problem

Lack of Unified Platform - The company has no unified platform for managing product services, relying solely on Instagram and phone calls.
Lack of Management Dashboard - Users need a dashboard to track their current and past campaigns.
Complex Payment Process - Payments are handled through phone calls and manual credit card collection, making the process cumbersome and less secure.

KPIs

Conversion Rate

The percentage of website visitors who sign up and start a campaign.

Average Time to Launch Campaign

Time from registration and payment to campaign launch.

User Satisfaction

eedback and ratings on platform usability and overall experience, including reported issues.

Objectives & Goals

Sales Website

For seamless online purchasing without direct seller interaction
Secure payment gateway integration

Management Dashboard

To empower the client with autonomy in website management
Allows viewing and managing orders, as well as editing information on the website

Target Audience

Interview with Product Manager -

Who currently uses your services in terms of age, gender, etc.?
Do you target only artists in Israel or internationally?
Do artists from specific music genres tend to use your services more than others?
Do you notice any common personality traits among your clients?
What do you think influences their choices?
Are you aware of which other products your clients are likely using?