Tail Trail is an app that offers specialized features to assist in locating lost pets and facilitate the creation of a supportive community. Through the app, users can access tools designed to streamline the process of finding lost pets while connecting with fellow users for mutual support and assistance.
Scope: UX/UI course
Role: UI Design, UX Research, Branding, Microcopy
Tools: XD, Illustrator, Photoshop, AE
"People grieve the loss of a pet as they would the loss of a loved one"
Competitive Analysis
Direct Competitors
There are similar platforms, but they are not active in Israel
Indirect Competitors
Facebook (dedicated groups) and traditional lost pet posters
Niche Competitors
WhatsApp (Neighborhood Groups, close contacts)
Problem
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Emotional Distress - Losing or encountering a lost pet is emotionally challenging, often demanding immediate support.
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Limited Search Options - Reliance on social media and local communities restricts search reach
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Permanent Loss - Many lost pets remain missing due to these limitations
Dedicated Solution
A centralized platform can enhance search efficiency
Objectives & Goals
Overview
A community-based platform that uses smart technology to enable targeted and efficient searching
KPIs
User Conversion
Convert users from other platforms (mainly Facebook) to our platform.
Partnerships Establishment
Cooperate with businesses such as municipalities, veterinarians and animal shelters.
Ensure Critical User Flow Completion
Enable users to complete critical user flows seamlessly.
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Target Audience
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Pet owners who have lost their pet
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Individuals who have found a stray pet
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Pet lovers
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People who enjoy helping others
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Aged 18-60
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Average or above technological abilities
User Research-
in-depth interviews
Research Question - What are the initial feelings and actions of people who have found or lost a pet?
Exploratory Research - Deeply understand user experiences and needs, while also analyzing competitor apps and social media platforms.
Qualitative Research - Conducted with 5 participants, as it is a formative research that does not require numerous subjects.
Metrics - Facial expressions, body language, hesitation, tone of voice
Screener Survey
Interview Questions
Actions
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Describe your experience
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What actions did you take
Challenges
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What were the main challenges
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What was lacking
Emotions
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What emotions did you feel
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Was there anything that provided comfort
Competitors
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Which platform did you use
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Why did you choose them
Conclusions & Pain Points
Guidance Needed
Emotional support and clear guidance are lacking in existing platforms. Users seek clear instructions and educational resources.
Accessible Communication
Simplified communication channels are vital due to the intense emotions experienced throughout the search
Willingness to help others
Participants expressed a willingness to assist other users on the platform and participate in the search efforts
Avoid becoming an additional obstacle
Users are already navigating a challenging and arduous process. The platform should serve as an aid, not an additional hurdle.
Information Architecture
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User Flow
Report upload
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Wireframes
Design Solutions
1. New Report -
This user-friendly feature simplifies lost pet reporting with clear steps, illustrations, and explanations. It minimizes user confusion and stress, promoting quicker pet reunions.
2. Easy Communication-
An intuitive interface allows users to quickly connect and share info. This streamlines search efforts and fosters collaboration among users in finding lost pets.
3. Notifications -
The user will be notified about lost pets near them and receive updates on their own missing pets.
Logo
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An animal's tail in motion (walking / returning)
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Motion depiction / Wi-Fi symbol
Design System
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